- How much does it cost?
There are a lot of factors that go into determining the price: the size of the ad, the location of the ad on the card, the side of the card, the timing in relation to printing, the phase of the moon (OK, we’re just kidding about that one), and more. All of these factors – particularly size of the ad, can generate ads in the neighborhood of less than $0.05 per door delivered, to as much as $0.40 per door. Even on the high end, those numbers are still WAY LESS than if you were trying to run your own direct mail marketing campaign. Contact your regional sales director to evaluate your needs and we can get you a more exact estimate.
- How often do you send out a card?
We generally try to run a card every 45 days in any given market. If our regional sales director in that market is able to close enough sales, the cards may go out sooner. Cards may also be delayed based on a number of factors, but after a new printing, we start a new 45 day clock for the next card.
- Who designs my ad?
There are three main options for designing your ad.
- If you have access to your own designer, we will give you the exact dimensions you need for your ad and we can provide all the accepted file types and you can have the ad designed yourself. You simply have to make sure it is turned in before we send the next card to print.
- If you know what you want your ad to say, but you don’t have access to a designer, you can provide us with your logo and we can design the ad for you.
- If you don’t have a designer or a logo, we can design the entire ad for you. We will give you a chance to review the ad before it goes to print. You must review and submit any change requests before the card goes to print or we will print the last draft we sent to you.
You will work directly with your regional sales director to determine what size you want your ad to be, what content will need to be on your ad, what promotion you are running, etc. These factors will help you determine how we will handle your ad. We have ad samples and design ideas in our footer menu to help your decision.
If you use your own designer or if you are going to send us your logo, be sure to check out our file specs page
Also, files can be uploaded to us on this page.
- How can I measure the success of my ad?
The short answer is that we HEAVILY recommend that you create an ad that has a coupon that has to be clipped and brought in to the point of sale. Simply stick a jar under your counter and start collecting them as they come in. Just be sure to educate your employees so none of the coupons fall through the cracks.
There are several other ways we can help you track your ads depending on what your ad calls for. We can help you set up the following types of conversion tracking:
- Call tracking – a custom phone number on your ad can track incoming calls directly resulting from your ad
- URL tracking – if you are directing users to a web page, we can help you set up a “short URL” that can be tracked every time someone clicks on it.
- Email marketing – if your goal is to build an email list, we can help you set up an email marketing campaign and get a form added to the web to capture those leads
- SMS marketing – you can add something on your ad like “Text ‘coupon’ to #####”. Short codes are a great feature for companies that get a lot of repeat business – restaurants especially.
Again, I’m sure we will find other ways to help certain businesses based on their typical clientele. The bottom line is that we have the expertise to help you get the most bang for your buck.
You can also always check out our “Return on investment” page to try and forecast what your next coupon will do for your business. Go to the ROI page
- What kind of ads perform the best?
We run several different types of ads for several different types of businesses. You will work with your regional sales manager to determine what type of ad may generate the most response for your business.
The following types of ads/offers are most common with our customers:
- Percentage off coupons – can be off entire purchase, certain items, etc. Recommend at least 40% to really grab attention
- Dollar value off coupons – i.e. $10 off your next $20 purchase. Again, a really high percentage is recommended to get response
- Buy-one-get-one (BOGO) offers
- Free offer – free evaluation, free inspection, free X with purchase of Y
- Advertise a large rebate – great for auto dealers or other big ticket items
- Rewards cards – create a card that can be brought in and punched at the point of sale with a reward for cards that are punched the required number of times
I’m sure there are other types of ads that we haven’t thought of. Only you know your business and your customers best. We will work with you to determine what we think is most likely to bring in the most customers for your business.
- How can I pay for my ad?
We recommend writing a check to CutMyCoupon and delivering it to your regional sales manager or we can send you an invoice, but invoices must be paid at least 14 days before the next scheduled print date. If the sale of ad space falls within the 14 day window before the next scheduled print date. This allows us plenty of time to design your ad and get your approval. Exceptions can be made if you can pay the invoice right away. Consult your regional sales manager for more details.
- How do you decide where to send the cards?
We work directly with the USPS and other research organizations to determine some basic demographics in your area to determine who the greatest users of coupons are in your metro area. This allows us focus in on the best of both worlds for you. People who want to use your coupon – and people who have the money to come back and become a repeat customer.
While our focus is on highly targeted residential areas, often we will also include other businesses in the mailing too as these are common places where potentially dozens of people may see your ad.
- Does this work on big ticket items as well as small?
The short answer is “yes.” The long answer is “of course not…”
If you are a big ticket business like a roofer or a heat/air business, you aren’t going to get a 5% conversion rate like an italian restaurant with a good coupon might. But, a well designed ad that focuses on creating as many leads as possible can certainly result in the huge returns experienced by the smaller ticket businesses with this marketing method – very easily more. It takes a good ad, a good offer (Free inspection, Free evaluation, etc), and probably some kind of a good follow up system on the back end after you establish your leads. But in the end, your business may only need 1 or 2 sales out of a 5000 card mailing to get a real good return on your investment. That should be a walk in the park with the right ad.